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Celebrity endorsements the importance of celebrity endorsements the most important aspect of celebrity endorsement research research papers on. Celebrity endorsement for singapore air this 6 page paper looks at the potential for singapore airlines to use a celebrity endorsement as part of their marketing. Abstract : celebrity endorsement is a highly researched field in marketing having its roots in psychology and the source credibility of communication (hovland and. This paper is an attempt to study impact of celebrity endorsements on brand to study the effectiveness of celebrity endorsement on.
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